Makers and Takers
The makers can survive without the takers. The takers cannot survive without the makers.
The makers can survive without the takers. The takers cannot survive without the makers. More
Essays
Writing on thinking, execution, investing and building. 27 essays total. See the index →
Resilience Is Not Toughness. It Is a Faster Recovery Rate.
The most resilient people I know are not the ones who do not get knocked down.
The most resilient people I know are not the ones who do not get knocked down. More
What Wealth Actually Is
Wealth is not the money in your account. It is the freedom that money buys.
Wealth is not the money in your account. It is the freedom that money buys. More
Perception Creates Reality, Not the Other Way Around
The world responds to how you see it, not to how it actually is.
The world responds to how you see it, not to how it actually is. More
Product Market Fit Is Just Honest Listening
Most founders build what they wish customers wanted. The ones who win build what customers actually say they need.
Most founders build what they wish customers wanted. The ones who win build what customers actually say they need. More
Legend Foods — The Consumer Arm of Wallace Biotechnologies
Clean food at a price ordinary people can afford. The supply chain that delivers it does not yet exist. We are building it.
Clean food at a price ordinary people can afford. The supply chain that delivers it does not yet exist. We are building it. More
Self-Belief Is Not a Feeling. It Is a Practice.
You do not wait until you feel confident to act. You act, and the evidence of acting builds the feeling.
You do not wait until you feel confident to act. You act, and the evidence of acting builds the feeling. More
Leverage Is the Multiplier Most People Ignore
Effort without leverage is a treadmill. Leverage without effort is a lottery ticket. The combination is everything.
Effort without leverage is a treadmill. Leverage without effort is a lottery ticket. The combination is everything. More
A Society That Punishes Failure Is Destined to Fail
Cultures that stigmatise failed attempts produce fewer attempts. Fewer attempts produce fewer winners.
Cultures that stigmatise failed attempts produce fewer attempts. Fewer attempts produce fewer winners. More
Attention Is Your Most Scarce Resource. Treat It Like One.
Time is finite. Attention is more finite. The economy is built around extracting yours.
Time is finite. Attention is more finite. The economy is built around extracting yours. More
On Reinvention
The person you were last year is not the person you have to be next year. Identity is a choice you make daily.
The person you were last year is not the person you have to be next year. Identity is a choice you make daily. More
Inversion: The Most Underused Thinking Tool
Instead of asking how to succeed, ask how you would guarantee failure — then do not do that.
Instead of asking how to succeed, ask how you would guarantee failure — then do not do that. More
Your Content Diet Is Shaping Your Mind. Choose Carefully.
What you feed your attention with becomes what you think with. Curate it like you would curate what you eat.
What you feed your attention with becomes what you think with. Curate it like you would curate what you eat. More
The Lesson from Family Court
Some systems are not designed to find truth. They are designed to process disputes. Knowing the difference matters.
Some systems are not designed to find truth. They are designed to process disputes. Knowing the difference matters. More
Make Asymmetric Bets
Limited downside, unlimited upside. Most opportunities in life are not symmetric. The skill is recognising which ones are not.
Limited downside, unlimited upside. Most opportunities in life are not symmetric. The skill is recognising which ones are not. More
Purpose Is Not Found. It Is Built.
People who wait to discover their purpose tend to wait forever. Purpose is the by-product of sustained action toward something.
People who wait to discover their purpose tend to wait forever. Purpose is the by-product of sustained action toward something. More
Motivation Gets You Started. Discipline Keeps You Going. Routine Makes It Effortless.
Three different fuels for the same engine. Knowing when to use which is the difference between burning out and compounding.
Three different fuels for the same engine. Knowing when to use which is the difference between burning out and compounding. More
Reading the Market Signal Everyone Else Is Too Scared to Act On
The best opportunities are not hidden. They are visible to everyone and acted on by almost no one.
The best opportunities are not hidden. They are visible to everyone and acted on by almost no one. More
What to Do With Criticism
Most criticism is noise. Some of it is the most valuable signal you will ever receive. Learning to tell them apart is a career skill.
Most criticism is noise. Some of it is the most valuable signal you will ever receive. Learning to tell them apart is a career skill. More
In the Age of AI, ADHD Is a Superpower
The traits that made school hard make modern work easier. Pattern matching, novelty seeking, hyper-focus on what matters.
The traits that made school hard make modern work easier. Pattern matching, novelty seeking, hyper-focus on what matters. More
On Regret
The regrets that haunt people are almost never the things they did. They are the things they did not do.
The regrets that haunt people are almost never the things they did. They are the things they did not do. More
Do Not Get a Job
A job is a contract to be paid less than you produce in exchange for certainty. For most people that trade is no longer worth it.
A job is a contract to be paid less than you produce in exchange for certainty. For most people that trade is no longer worth it. More
Sell First. Build Second.
Demand is the only signal that matters. Build the demand. Then build the thing.
Demand is the only signal that matters. Build the demand. Then build the thing. More
Take the Hard Path. Less Competition.
The path that everyone is taking is the path where the rewards have already been extracted. The hard path is empty for a reason.
The path that everyone is taking is the path where the rewards have already been extracted. The hard path is empty for a reason. More
Visions Are Memories of the Future
The future you can describe in vivid detail is the future you are pulling yourself toward. Specificity is creative force.
The future you can describe in vivid detail is the future you are pulling yourself toward. Specificity is creative force. More
How to Make a Decision You Will Not Regret
Most decisions are reversible. Treat them that way. The ones that are not deserve far more time than people give them.
Most decisions are reversible. Treat them that way. The ones that are not deserve far more time than people give them. More
Welcome to the Golden Age
The Golden Age is not a metaphor for better times ahead. It is a description of right now.
The Golden Age is not a metaphor for better times ahead. It is a description of right now. More